Nestled in Lancaster County, Pa., resides the unlikely headquarters of Listrak: a digital marketing company set in a new, industrial-style office that specializes in automation tools for maximum consumer engagement.

The company provides a customer-centric, personalized multichannel experience that aims to drive revenue and growth for retailers while helping build relationships with their customers.

E-mail marketing, specifically, has come a long way since CEO Ross Kramer first started working on a web-hosting business in his dorm room at Penn State,

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