The evolution of digital devices and channels is rapidly changing the media landscape. With a deluge of new options available to them, advertisers are racing to find the best way to reach consumers across unexplored content channels and new means of communicating.

As these channels become saturated with countless competitors, marketers might find that already established means of communication deliver the most impactful strategies. What’s old is made new again, thanks to technology now providing more nuanced insight into customer behavior. For marketers looking to try something “new,”

Article source: https://martechseries.com/mts-insights/guest-authors/whats-old-is-new-again-thanks-to-more-sophisticated-data/