How many text messages have you sent so far today? SMS texting has been around for 25 years, and it remains an important foundational service for most TSPs. We’ve grown to accept it as an integrated part of our daily communications — but where does it go from here?
For SMS to continue to be relevant, it needs to overcome these challenges, at a minimum:
- OTT apps. Critics of SMS texting are quick to point out the rise of over-the-top (OTT) messaging apps like WhatsApp. These apps rely on transmission through the internet (with a Wi-Fi connection or 4G