Choosing the most effective way to communicate to your target audience is essential. We know that SMS is the quickest way to market a business, however, many still think that bulk SMS services are meant for only certain types of businesses.
Businesses worry that SMS marketing may seem intrusive, and so, they are sceptical about using it as a marketing tool. This is not true. You must get permission from your customers before you text them, and when you do, the message is both well received and acted upon.
We are inundated with messages from all different forms of communication, including email,