Via Twilio’s API integration, Upland will offer its Mobile Commons application to deliver automated campaigns via Facebook Messenger and SMS seamlessly

Upland, a cloud-based Enterprise Work Management company, joined the Twilio Partner Program, to help clients deliver automated and personalized messaging campaigns on Facebook messenger platform, in addition to SMS.

“The traditional marketing database goes well beyond voice and email,” said Jed Alpert, SVP of Digital Engagement Solutions at Upland Software. “The ability for our customers to reach their audience through SMS, MMS, and now social platforms like Facebook Messenger, along with the robust personalization and automation of our Mobile Commons application, is

Article source: http://martechseries.com/mobile/mobile-marketing/upland-software-adds-facebook-messenger-support-twilio-partnership/