There are many reasons why your business should consider implementing SMS marketing into your overall marketing strategy:

  • It’s budget-friendly – you can send messages from 1.9p per message

  • It hits the mark – over 97% of text messages are read within the first four minutes

  • It gets your customers to act – 19% of people will click a link in a SMS campaign rather than just 4.2% for emails

  • It produces results – 30% of SMS campaigns receive average response rates of 30%, compared to 4% for emails

  • It’s easy to streamline into your day to day business 

But, how secure is it?

How do you implement

Article source: http://www.marketingtechnews.net/news/2017/mar/28/top-5-sms-security-tips-protecting-your-customer-data-during-mobile-marketing/