Business owners, marketers, and salespeople are continually on the lookout for more effective and efficient ways to market their business to gain exposure, signups, or sales. They are always looking for ways to improve response and get a higher return on your marketing investments.

And, in recent years, that has meant trying SMS marketing; after all, consumers are never far from their mobile devices. As Jake Jeffries, head of design and marketing at Text Marketer, put it, “The portable phone has changed the way we communicate. The smartphone has changed

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