Dubai

One traditional advertising medium is making a comeback of sorts.

The SMS (short message service) is again winning the attention of UAE-based marketers for campaigns that do not need to cost much. Advertising agency sources confirm that in the last three months, the SMS was the go-to

Article source: http://gulfnews.com/business/sectors/media/the-humble-sms-makes-a-strong-return-in-uae-ad-space-1.1985769