The process of a business texting its customers, SMS marketing has seen a resurgence in popularity recently – and it’s not hard to see why.

With the overwhelming majority of millennials and generation z now checking their phone at least once every hour, and first thing in the morning, SMS marketing gives even the smallest business the chance to directly contact consumers like never before – with the added advantage of receivers being able to text back.

Still overlooked and under utilised by many, SMS marketing can be used in a variety of ways, including: