Mobile devices have become an integral part of our lives and most of us use them every day to stay connected to the world around us and to access the digital services we’ve come to rely on. The ubiquitous nature of mobile phones is highlighted by the Pew Research Center’s Technology Device Ownership Survey, which shows that 92 percent of U.S. adults now own a mobile phone.
An obvious, but often-overlooked, fact is that every cellphone in use is SMS-enabled (even if it’s not a smartphone), making it the mobile channel with the broadest reach. SMS text messaging
Article source: https://customerthink.com/text-marketing-immediate-and-intimate/