Retailers have fallen in love with SMS marketing, and fallen hard. Thousands of messages flying out every day from retailers, offering their customers amazing savings, updating them on their orders, along with many other ways, keeping customers well informed and happy.

50% of those surveyed who received a text message from retailers, made a purchase as a result

These SMS campaigns work well for numerous reasons; the message content, the type of message, the offer, the frequency of contact, the device, but also the timing of the message.

Sending a great message with the best possible offer at 2.30am,

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