In 2012, Swedish pest control company Anticimex began a period of rapid expansion into 18 countries and now reaps revenues of $474 million thanks in part to an aggressive new technology plan that hinges in part on the Internet of Things.

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Anticimex’s embrace of IoT goes back to a regional manager in central Europe reading a story about rat infestations in Copenhagen and inventing a motion-detector-based rat trap for use in sewers, according to company’s CIO Daniel Spahr.

IoT target: rats