The following is a guest contributed post from Matthew Winters, CEO at Veoo.
SMS message marketing has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing. When used properly, SMS marketing allows for extremely precise targeting, and can be an effective tool to reach an elusive but lucrative demographic: the younger generation. If in doubt, just take a look at the stats:
- 90% of mobile phones are SMS-capable
- The open rate of text promotions/offers is a whopping 98%
- 8% of all