The Financial Services Board (FSB) has passed new rules which allow users to opt out of insurance marketing SMSs at no cost.

The board has implemented changes to its Policyholder Protection Rules (PPRs), which come into effect later this year.

According to the revised rules, recipients of insurance spam via a call, SMS, or voice messages must be able to opt out of future direct marketing from the company in question.

The rules specify that an insurer may not charge the user any fee for “opt-out of advertising” requests.

The FSB told MyBroadband the new rules would affect insurance SMS marketing, and will be

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