People are consumed by their mobile devices, with mobile usage continuing to grow. The question for marketers is what is the best mobile engagement marketing channel in order to reach out to customers for each specific purpose? In this article, I will look at when is it beneficial to use SMS, push notifications or in-app messaging.
SMS still matters in the age of smartphones! SMS provides an easy and immediate way to interact with customers directly in their personal message application. But if done incorrectly, you run the risk of your subscribers opting out of your messages all together.