Mobile Ad CostsBI Intelligence

See Also

This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.

The costs associated with mobile advertising are climbing, according to Fiksu index data from October.

The indexes, which measure the cost per thousand impressions (CPM) as well as the average cost per purchaser (CPP) across both iOS and Android platforms, showed significant increases during the month of October. CPM growth for iOS and

Article source: