Mobile Ad CostsBI Intelligence

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The costs associated with mobile advertising are climbing, according to Fiksu index data from October.

The indexes, which measure the cost per thousand impressions (CPM) as well as the average cost per purchaser (CPP) across both iOS and Android platforms, showed significant increases during the month of October. CPM growth for iOS and

Article source: http://www.businessinsider.com/mobile-ad-costs-are-climbing-2016-12