iConcepts,  provider of mobile technology  and value added services (VAS) in Africa has launched a cloud- based mobile marketing platform known as mGen.ng to enable businesses and organisations of any size to make use of SMS messaging capabilities for increase in sales, customer engagement and yield high returns on investment (ROI).

The newly launched mGen.ng technology uses short codes and unique keywords to build opted-in audiences, collect customer feedback and send auto-responses to these inbound messages. For example, Text ‘YES’ to 30380 and someone will call you back or Text ‘OFFER’ to 30380 to get our latest products and special offers’. The platform

Article source: https://www.businessdayonline.com/mgen-ng-mobile-marketing-solution-reshape-business-customer-engagement/