Russian mobile operator Megafon has introduced its new SMS/MMS dissemination service ‘Megafon.Target’ to SMEs. The service enables businesses to manage their SMS marketing and information campaigns using an online interface. The effectiveness of the campaign can be estimated after sending out the SMS by using special tools.

The service enables customers to target messages by gender, age, location, OS, spending on telecommunications services and other parametres.   

Article source: https://www.telecompaper.com/news/megafon-launches-new-sms-distribution-service--1192362