Reaching customers via the channels they prefer is a key element of a personalized marketing approach. For many of today’s customers, short messaging service (SMS) text messaging on mobile devices is their preference. According to Dimension Data, while 89 percent of customers would prefer to communicate with brands via SMS, only 48 percent of businesses have the necessary systems in place. Two-Way SMS closes this gap and delivers on what customers really want.
“If you want to build relationships, you have to go and meet people where they are,” said Ray Peloso, CEO of Katabat. “SMS is where customers