With the ever-increasing number of smartphones entering the market place on daily basis with the new algorithm that Google introduced earlier this year; Integrating mobile into the marketing mix is ​​not a luxury anymore.

There are many tools to use in integrating mobile into your marketing campaigns – To start with, a mobile optimized site is a must, the new and improved SMS Marketing tools, QR Code and NFC, as well as Mobile Digital Wallet marketing. Each of these can be used independently but work well as part of an integrated campaign.

Article source: http://www.josic.com/integrate-mobile-into-your-marketing-plan