Growth marketers use behavioral data to better understand customers and deliver targeted campaigns.

In this guide, we will explore how to use an analytics platform to organize customer data, and thereby use it to optimize marketing messages.

Content produced in association with Iterable.

What is growth marketing?

Growth marketing is typically defined as using behavioral data to run personalized marketing campaigns and achieve a better understanding of one’s customers.

Because users’ preferences, lifetime value and other defining characteristics are not set in stone, growth marketers must maintain a commitment to self-improvement around the tools and tactics that drive their marketing strategy.

One core tenet

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