Digital marketing has become the method of choice among businesses in reaching out to their target market and promoting their brand. This shouldn’t be surprising anymore given that many customers now prefer to engage with brands via online platforms such as social media, company websites, email, and search engines instead of traditional print and broadcast media channels.

Digital channels have many uses for your company, but individually speaking, each works differently from the other. For example, email marketing can give you higher conversion rates to as much as 60%. However, when it comes to customer engagement,

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