Man using mobile payments online shopping and icon customer network connection on screen, mobile-banking and omni channel

The messaging landscape has seen big changes in 2016, and its evolution is set to continue over the next 12 months. Omnichannel has been around for a while, but 2016 in particular has seen the concept truly take flight and become a key player in the growth of messaging.

With instant messaging apps making more noise, and adding larger enterprises to their commercial list, the developments in chatbots, and ever-expanding IoT, 2017 is set to see more

Article source: http://betanews.com/2017/01/05/omnichannel-strategies-trends-2017/