Baskin-Robbins’ winter strategy coming together with the release of Warm Lava Cake Sundaes designed to take chill out of ice cream sales during January and February across all its 2,500 U.S. locations.

The new Warm Lava Cake Sundae can be customized with a guest’s favorite ice cream flavor, which is recorded for those who have the Baskin-Robbins mobile app.

“We’re so excited to ring in the New Year with our guests by providing them with a new treat to help them warm up during the colder winter months,” said Jeff Miller, Executive Chef and VP of Product Innovation for Baskin-Robbins parent Dunkin’

Article source: http://www.geomarketing.com/how-baskin-robbins-sells-ice-cream-in-winter