“Batman v Superman: Dawn of Justice” ended on a massive cliffhanger centered around the death and possible resurrection of Superman. The narrative decision left Warner Bros. in a tough position when it came time to marketing the follow-up tentpole, “Justice League.” Everyone knew Superman would be returning in some capacity, but the studio didn’t want to outright spoil the superhero’s return given the cliffhanger ending of the previous film. As a result, Warner Bros. made the decision to hide Superman from all “Justice League” marketing materials, including posters, trailers, and clips. Superman himself, Henry

Article source: http://www.indiewire.com/2018/05/henry-cavill-justice-league-marketing-superman-ridiculous-1201964793/