Nicole McInnes
Nicole McInnes

eHarmony’s former managing director, Nicole McInnes, has taken up the inaugural marketing leader’s chair at media telco startup, OVO.

OVO provides a range of mobile phone plans to Australian consumers matched with data-free allowances across its own digital content platform, OVOplay. The group launched in 2016 and is positioning itself as a new type of hybrid telco/media offering, tapping into the Optus 4G network to deliver services and content.

Article source: https://www.cmo.com.au/article/640976/former-eharmony-chief-marketer-joins-telco-startup/