It’s one of the oldest forms of mobile communication, which we still use regularly. However, this can’t be the case if it’s being used by companies renowned for revolutionising industries with a forward-thinking attitude.

Brands such as Google, Facebook, Uber, Apple, and Airbnb all have SMS campaigns as part of their marketing strategies. SMS traffic is expected to reach 2.5 trillion by 2020. We’re not surprised.

With 98% of SMS messages being read within the first three minutes of delivery, who could blame companies for turning to SMS as a means of communication and marketing with customers. As a matter of fact,

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