Environment:

A growing online retail marketing company in Cape Town is looking for an email and SMS planner to join their team.
Duties:

Deliver performance against e-commerce team and company targets:

  • Responsible for growing the revenue fromthe trigger and dynamic emailer activity to the company’s customer databases.
  • Driving cross-sell and re-engagement through the emailer and SMS channel.
  • Deliver improved marketing spend efficiency by increasing existing customer value.

Implementation:

  • Working with your manager to identify the gaps and opportunities for different trigger and dynamic content SMS and emailers.
  • Brief in the requirements to the emailer and SMS design team.
  • Build the dynamic content emailer rules and set

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