Velocity Media has acquired B2B agency Demographica’s email SMS marketing division

“Consumer directed email and SMS marketing is where we started, it’s where we cut our teeth, but for the last few years our focus has changed to B2B. In saying that, the email and SMS marketing division remains a formidable business, which is why we have sold this non-core asset to Velocity Media,” according to Demographica founder and CEO Warren Moss.

“As a company that prides itself on delivering the most relevant content to consumers at the most opportune time, acquiring Demographica’s email and SMS marketing division is a coup

Article source: