Bridg said it unveiled its new marketing platform that bridges the gap between brick-and-mortar restaurants and retailers, allowing them to identify and connect with individual customers within the online universe. Restaurant brands such as Papa Gino’s, Veggie Grill and Hungry Howie’s are leveraging Bridg’s enhanced digital marketing platform to understand their customers, predict purchase behavior and transform their businesses.
 
Digital companies like Amazon have long demonstrated the effectiveness of precision marketing through online and social media, but it’s been impossible for restaurants and retail operating in the brick-and-mortar world to duplicate those

Article source: http://hospitalitytechnology.edgl.com/news/Bridg-Unveils-New-Digital-Marketing-Platform108452