Ah, summer — long days, warm temps and weekend getaways. While your customers are hitting the beach and soaking up the sun, you may be stuck inside, scrambling to fill a wide-open appointment book. If you’re not based in a beach town, it can be a challenge to reach customers when they’re away on vacation or to convince them to pass up time outdoors.
So what can you do as a salon owner or manager to continue to drive regular foot traffic and avoid the summertime salon slowdown?
Try these tips to convince customers to trade the beach and backyard for