In today’s buyer-centric marketing era, buyers are constantly seeking product knowledge, making enquiries and largely making purchase decisions based on the information available. Smartphones have further altered the consumer behavior by making this information available at the fingertips. Mobile e-commerce is a $100 billion industry, and 60% of online shoppers use smartphones to find a product (Source).
With the abundance of opportunities available for local businesses to manage how they interact with their consumers, here are the top 8 mobile commerce tactics that can take business outcomes up a notch.
1) Responsive Website Design
Your business website is a key touchpoint in