What’s the single largest hurdle you encounter in running your business and achieving success? Is it dealing with vendors or suppliers? Is it dealing with delivery companies? Perhaps you think it’s getting net 30 or net 60 clients to pay on time, or that it’s handling employee churn. While those are all valid concerns, most business owners point to something even more basic to their business success – reaching their customers.
Admit it, marketing is a challenge, particularly today. Digital marketing has moved to the front, and analog has fallen away, but can still pack a punch. Consumers are also both