Retailers are embracing mobile marketing, as ubiquitous smartphones let shoppers research, browse and buy products from the global shopping mall at their fingertips. Remaining relevant means retailers need strategic mobile marketing to earn consumers’ attention and sales.

During the 2017 holiday sales season, 85% of shoppers used their smartphone for holiday shopping, according to VentureBeat. In addition, eMarketer found two-thirds of Internet users buy on mobile, proving mobile has evolved into an omnichannel retail necessity. In response, mobile marketing helps retailers directly reach, engage and build loyalty with customers.

5 mobile marketing tools

Retailers need to make it easy and convenient for consumers

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