Before you can start your marketing campaign, you need to make sure that your website is mobile friendly. This makes the site more appealing to your target audience. Plus, it makes your website, sales pages and lead magnets extremely easy to use. To back this up, it was discovered that 59% of the Smartphone users actually expect that companies have mobile-friendly website.

Article source: http://www.huffingtonpost.com/entry/4-ways-to-make-your-companys-mobile-marketing-campaign_us_58e2de5ee4b09dbd42f3d9ad