By Michael Pellegrino

The holiday shopping season offers a prime opportunity for retailers to engage with gift-buyers and drive sales.

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Print, online and email promotions are rampant and high levels of mobile engagement via mobile applications and coupons is expected. According to GPShopper, roughly half of all holiday shoppers planned to take advantage of mobile coupons last year.

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Article source: https://www.luxurydaily.com/4-ways-retailers-can-engage-holiday-shoppers-via-sms/