In a recent webinar, Dilan DeSilva, founder of Salon Clouds Plus, shared with us several strategies for using technology to increase retail sales. To simplify the strategies, he broke them down into four quadrants.

Quadrant One
Online: This is where customers can begin their retail purchase. According to Dilan, “Every salon and spa that’s out there should always think, even if it’s a small amount of retail you will put online, you should have some presence online.”  E-Commerce means selling your products online, and DeSilva explains that it’s important for every company to have great product photos and a

Article source: