Depending on your customer base, you can emphasize these or other points in the holiday season. If many of your customers are families with kids, for example, think not only of holiday presents, but activities during the holiday break. Even for adults without children, the week between Christmas and New Years is a good excuse to offer coupons, specials and other enticements.

Article source: http://www.huffingtonpost.com/entry/4-small-business-marketing-tips-for-a-successful-2017_us_59a6b3d9e4b05fa16286be78