Why SMS is your most powerful B2B marketing tool

Roxanne Abercrombie, online content manager at Parker Software, explores the value of SMS in the B2B content space You’re sending email campaigns. You’re blogging, you’re tweeting, you’re producing persuasive marketing literature both on and offline. But if you’re not...

Benefits of Text Message Marketing

 It’s really a fine way of dealing with potential clients as the supplier itself shall call for permission before sending text messages about what it is delivering, and if the consumer established the company’s request, you will also be Cheep Phone Calls  given the...

Most marketers miss mark with mobile messaging

Messaging is the most frequently used form of mobile communication among consumers today, but the majority of businesses fail to effectively use mobile messaging services to communicate with their customers, according to a new report from Forrester Research. The firm...