Amazing Ways Marketers Can Use First-Party Data

In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further into the data landscape, let’s explore first-party data — what it is and how you can use it. First-party data is information you own...

Western Union Intros My Wu Customer Loyalty Program

Western Union recently rolled out My WU, a customer loyalty program in the money transfer space that reflects the company’s consumer-centric strategy to reward customers that share their resources with family and friends in the U.S. and around the world. Diane Scott,...