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Marketing automation software helps a marketer automate tasks such as lead management, email marketing, landing page creation, social media listening, message personalization and website visitor tracking. The goal is to automate low-level tasks so that the marketer can focus on creating assets, researching new channels and interacting with prospective clients or customers. 

While marketing can be thrilling, remedial tasks still exist within the profession. To help marketing teams stay lean, agile and thrilled with their task lists, over 51 percent of companies have now adopted

Article source: https://www.cmswire.com/marketing-automation/13-noteworthy-enterprise-marketing-automation-tools/