Enter retargeting. Also known as re-marketing, this technique has businesses placing a cookie on the browser of each customer who visits, which then allows the site owner to continue to deliver ads based on that person’s website interactions. This goes beyond boosting sales, allowing you to continue to remind customers of your brand. And indeed, it also goes far beyond digital retargeting – and building lasting relationships from experiential marketing. Over time, it is more likely they’ll think of you when they need the products or services you offer.

Article source: https://www.huffingtonpost.com/entry/10-tools-to-help-you-better-retarget-your-customers_us_5a09dec3e4b06d8966cf31b6